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September 6, 2018

Are You Offering Your Customers True Resiliency?

How reliant is your business on the internet and broadband connectivity? Could you realistically continue serving your customers without access to it?

Businesses of all shapes and sizes across almost every sector in the UK rely on the internet to carry out their day to day activities.

In order to ensure a fast, reliable and undisturbed service for customers, businesses should ensure they have resiliency and contingency plans in place.

So what is true resiliency? And how can you ensure that you have reliable and uninterrupted access to the internet? Find out here in our latest blog post.

What’s the Real Cost of Internet Downtime to UK Businesses?

The internet is the resource UK businesses of all shapes and sizes rely on the most, with freelance designers being just as dependent on their connection as FTSE 100 companies.

At first thought, it may seem the only detriment to losing your internet connection is being unable to browse the web, but in reality, some businesses lose the ability to function at all without internet. Consider some of these key functionalities that may be lost dependant on your setup:

  • Ability to communicate with customers or colleagues via email, live chat and even phone systems.
  • Ability to access cloud-based applications such as CRMs, accounting systems and storage.
  • Ability to accept payments using point of sale (POS) software.
  • Ability to send invoices, track sales and make returns for e-commerce businesses.
  • Ability to make payments to suppliers.
  • Ability to review and approve customer requests for insurance, credit, loans and quotes.
  • Ability to respond to queries on social media.
  • Ability to save work.

All of these repercussions could result in lost business, damaged reputation/brand, negative reviews online, low staff morale and ultimately; decreased profitability. It is estimated that broadband outages cost UK businesses an estimated £7 billion per year.

What’s wrong with Using Two Different Internet Providers?

Some providers will advise their clients that having two connections from two different carriers ensures true resiliency and 100% uptime. The logic here is that should something go wrong with your key provider, you can fall back on your second provider’s connection.

Whilst it is certainly a more robust solution than using one connection from one provider, what this solution fails to address is the fact that most carriers use the same infrastructure providers to transport their traffic.

What this means is that should there be a fault with one connection or carrier, there is a chance that your secondary connection will be using the same network infrastructure and thus, will be affected by the same fault.

As the carriers are not associated and have no view of each other’s connections, they have no reason to route them differently.

How Do I Ensure 100% Internet Uptime for my Business?

The key to ensuring 100% internet uptime is to use a provider that offers true resiliency. At Channel Comms, we install more than one connection to ensure that if there is a fault with one connection, you have a backup in place.

Unlike when using two providers, we have a holistic view over your connections, allowing us to ensure they take geographically different routes and ensure that you can stay connected even if there is a problem with one network or route.

What’s more, when running a leased line over our core network, we can guarantee you one of the most reliable forms of internet connectivity available in the UK.

Internet Downtime Contingency Plan

If you don’t yet use a provider that offers resiliency and your internet does go down, there are a number of things you can do to ensure that your business doesn’t come to a complete halt:

  • Take backups of data regularly and store them offline.
  • Explore offline functionalities of your web applications.
  • Ensure your phone system allows for remote working so employees can work from home with business mobiles in the event of an outage.
  • Enable call forwarding to your 2nd premises if applicable.
  • Use 3G or 4G networks to access the internet – note that this generally only allows for light internet use and can be very costly.
  • Put a message out on your social media channels explaining you are not currently connected. Give customers an alternative method of contacting you if possible.

Offer True Resiliency to your Customers with Channel Comms

At Channel Comms, we understand the value of staying connected for UK businesses. That’s why we offer a full suite of internet and broadband services, with options tailored to your requirements.

If you’d like more information about our broadband and internet connectivity services – give us a call free today on 0800 856 6900 or fill out a contact form below and we’ll get straight back to you.

By fanaticCC

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